While it is true that Android sales have been very strong these past few years, it turns out that there is also something that the Android manufacturers may want to hide.
It turns out that on some Android devices, return rates have been extremely high – not just 20% high, but around 30% to 40%. This compares quite badly to the iOS return rates which have stayed around 1.7% as of 2010.
For example, while Samsung has sold about 3 million Galaxy S II”s in the past 55 days (a very good number), the return rate for that particular device has been reported at almost 40%!
So what makes Android so vulnerable to returns? Well, to put it simply – Android may be too different and complicated for the average consumer.
Of course, Android prides itself on being unique and adaptable, able to be changed to easily suit the users liking – which is a good thing. That is, if the user is familiar with how to use it.
Unfortunately, most common consumers are not that tech informed, and to them, Android may seem as alien and unfamiliar as Mars.
Probably, it is because of this that Android is seeing such bad return rates.
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Jimmy Xiao is the newest addition the the itracki team. He is a freelance writer as well as a huge apple fan. His hobbies include messing around on his itouch and sleeping long hours each day.