Amazon recently sent out invitations for its media event which it is hosting on September 28th. The invitations did not specify exactly what the event would feature – but it has been much rumored that the company is planning on announcing its very own low-cost Android tablet.

The Wall Street Journal reported in July that its sources expected Amazon to be releasing a 9″ tablet which will be competing with the iPad. However, it seems that the tablet will not be 9″ but 7″, as noted by TechCrunch’s MG Siegler, who was lucky enough to have some hands-on time with the device.

Siegler takes note that the device is quite unique, with its own blend of features and design.

Simply put: it looks nothing like the Android you’re used to seeing.

The interface is all Amazon and Kindle. It’s black, dark blue, and a bunch of orange. The main screen is a carousel that looks like Cover Flow in iTunes which displays all the content you have on the device. This includes books, apps, movies, etc.

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But the key for Amazon is just how deeply integrated all of their services are. Amazon’s content store is always just one click away. The book reader is a Kindle app (which looks similar to how it does on Android and iOS now). The music player is Amazon’s Cloud Player. The movie player is Amazon’s Instant Video player. The app store is Amazon’s Android Appstore.

However, what is most impressive is that rumors have Amazon putting a $250 price tag for the device – half of that of an entry-level iPad.

With such a low price, could the tablet actually compete with the enormously successful iPad? As we have seen so far, not a single competitor has even been able to make a dent in Apple’s enormous market share. Can we expect something else from Amazon?

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